Entrepreneurs Must Invest in Themselves
At 26, Alisha Pennington found the courage to take a risk when she identified a niche opportunity in her field of sports medicine. She wholeheartedly believed in her idea, but found that fear was still showing up uninvited. Before becoming the CEO of her multi-million dollar business, she had to battle imposter syndrome on the journey to success.
Alisha shares advice for anyone thinking about taking the leap into entrepreneurship, and talks about what it's like to work alongside her husband, a self-proclaimed "leading man in a supporting role." I love where this conversation took us because we get super honest about the thin line between expecting bias and experiencing bias as women.
In addition to running two companies, Alisha provides support and strategy to service-based solopreneurs, so they can start, scale and shift their small businesses.